WAYBEYOND
Making complex agritech feel simple
WayBeyond is a New Zealand-based agritech company helping commercial growers around the world make smarter decisions about their crops. Their flagship platform, FarmRoad, brings together climate, irrigation, plant health and pest data into one place, so growers can act on what's actually happening in their fields rather than guessing. It's software built for the realities of protected cropping, from managing water scarcity to catching disease risks before they become costly problems.
WayBeyond is a New Zealand-based agritech company helping commercial growers around the world make smarter decisions about their crops. Their flagship platform, FarmRoad, brings together climate, irrigation, plant health and pest data into one place, so growers can act on what's actually happening in their fields rather than guessing. It's software built for the realities of protected cropping, from managing water scarcity to catching disease risks before they become costly problems.
The Ask
WayBeyond needed a short explainer video for FarmRoad. The goal was straightforward: show growers what the product actually looks like and how it works, in a way that was quick to watch and easy to understand. The software does a lot, so the challenge was finding a way to surface the most important parts without overwhelming the viewer. Alongside the video we also rewrote the FarmRoad product page to match the video's content and bring more consistency to how the product was being presented across channels.
WayBeyond needed a short explainer video for FarmRoad. The goal was straightforward: show growers what the product actually looks like and how it works, in a way that was quick to watch and easy to understand. The software does a lot, so the challenge was finding a way to surface the most important parts without overwhelming the viewer. Alongside the video we also rewrote the FarmRoad product page to match the video's content and bring more consistency to how the product was being presented across channels.
Our Approach
We started where the story lives: in the copy. Mariana developed the storyboard and wrote the script with a clear throughline, leading with FarmRoad's value proposition, moving through the core benefits, and landing on a product overview that showed how the different solutions fit together. With the narrative structure in place, Anjana brought it to life visually, designing the product mock-ups and animating the product wheel that sits at the heart of the video.The motion graphics format let us show the software in action without making the video feel like a technical demo.
We started where the story lives: in the copy. Mariana developed the storyboard and wrote the script with a clear throughline, leading with FarmRoad's value proposition, moving through the core benefits, and landing on a product overview that showed how the different solutions fit together. With the narrative structure in place, Anjana brought it to life visually, designing the product mock-ups and animating the product wheel that sits at the heart of the video.The motion graphics format let us show the software in action without making the video feel like a technical demo.
The Outcome
A clean, focused product video that gives growers a real feel for what FarmRoad does and how it can help them before they ever book a demo. The FarmRoad product page was also rewritten to match the tone and content of the video, creating a consistent experience across both touchpoints.
A clean, focused product video that gives growers a real feel for what FarmRoad does and how it can help them before they ever book a demo. The FarmRoad product page was also rewritten to match the tone and content of the video, creating a consistent experience across both touchpoints.
Our team's contribution
Storyboarding and Copywriting: Mariana Alencar
Product Mock-up Design and Animation: Anjana Iyer
Product Design Assets: WayBeyond's Product Design Team
Storyboarding and Copywriting: Mariana Alencar
Product Mock-up Design and Animation: Anjana Iyer
Product Design Assets: WayBeyond's Product Design Team