Good work should do good in the world
Good work should do good in the world
Good work should do good in the world
Good Growth is an Auckland-based marketing and creative studio. We partner with social impact organisations, communities, and founders who are ready to grow but know their brand and marketing aren't keeping up with them.
We bring together strategy and creativity to make work that connects, resonates, and drives action. We're not a traditional agency. We work alongside you as a genuine partner, invested in what you're building and focused on what actually moves the needle.
Good Growth is an Auckland-based marketing and creative studio. We partner with social impact organisations, communities, and founders who are ready to grow but know their brand and marketing aren't keeping up with them.
We bring together strategy and creativity to make work that connects, resonates, and drives action. We're not a traditional agency. We work alongside you as a genuine partner, invested in what you're building and focused on what actually moves the needle.
Good Growth is an Auckland-based marketing and creative studio. We partner with social impact organisations, communities, and founders who are ready to grow but know their brand and marketing aren't keeping up with them.
We bring together strategy and creativity to make work that connects, resonates, and drives action. We're not a traditional agency. We work alongside you as a genuine partner, invested in what you're building and focused on what actually moves the needle.
Founded by immigrants.
Women owned.
Anchored in purpose.
Aotearoa is where we made our home. It's where we built our careers, found our community, and discovered what we really want our work to be for. We started Good Growth Studio to serve the founders and organisations building something better in this place we love.
We've spent a combined almost two decades working in tech, with companies like Xero, Kami, and Auror. We saw firsthand what strong strategy, big budgets, sharp storytelling, and good creative can do.
Meanwhile, the community organisations and purpose-led businesses doing meaningful, impactful work are made to be extremely frugal with budgets with rarely enough resources to fund work that leads to shareholder traction, securing funds or effective campaigning. We think that's backwards. So we started Good Growth Studio to close that gap.
Aotearoa is where we made our home. It's where we built our careers, found our community, and discovered what we really want our work to be for. We started Good Growth Studio to serve the founders and organisations building something better in this place we love.
We've spent a combined almost two decades working in tech, with companies like Xero, Kami, and Auror. We saw firsthand what strong strategy, big budgets, sharp storytelling, and good creative can do.
Meanwhile, the community organisations and purpose-led businesses doing meaningful, impactful work are made to be extremely frugal with budgets with rarely enough resources to fund work that leads to shareholder traction, securing funds or effective campaigning. We think that's backwards. So we started Good Growth Studio to close that gap.
Aotearoa is where we made our home. It's where we built our careers, found our community, and discovered what we really want our work to be for. We started Good Growth Studio to serve the founders and organisations building something better in this place we love.
We've spent a combined almost two decades working in tech, with companies like Xero, Kami, and Auror. We saw firsthand what strong strategy, big budgets, sharp storytelling, and good creative can do.
Meanwhile, the community organisations and purpose-led businesses doing meaningful, impactful work are made to be extremely frugal with budgets with rarely enough resources to fund work that leads to shareholder traction, securing funds or effective campaigning. We think that's backwards. So we started Good Growth Studio to close that gap.
About us
About us
Mariana Alencar
Marketing Strategist
Mariana Alencar
Mariana Alencar
Marketing Strategist
Marketing Strategist
Over a decade building marketing strategy and go-to-market across Latin America and Aotearoa for SaaS companies including Xero, Kami, WayBeyond, and Dell Technologies.
More recently advising early-stage founders through Antler and Ministry of Awesome. She believes marketing works best when it starts with genuine curiosity about people and what they actually need. She's drawn to the human story behind every brief, strategy, and campaign.
She brings cross-cultural fluency, and a human-centred approach to strategy, treating marketing as a way to create genuine connection, not just conversion.
Over a decade building marketing strategy and go-to-market across Latin America and Aotearoa for SaaS companies including Xero, Kami, WayBeyond, and Dell Technologies.
More recently advising early-stage founders through Antler and Ministry of Awesome. She believes marketing works best when it starts with genuine curiosity about people and what they actually need. She's drawn to the human story behind every brief, strategy, and campaign.
She brings cross-cultural fluency, and a human-centred approach to strategy, treating marketing as a way to create genuine connection, not just conversion.
Over a decade building marketing strategy and go-to-market across Latin America and Aotearoa for SaaS companies including Xero, Kami, WayBeyond, and Dell Technologies.
More recently advising early-stage founders through Antler and Ministry of Awesome. She believes marketing works best when it starts with genuine curiosity about people and what they actually need. She's drawn to the human story behind every brief, strategy, and campaign.
She brings cross-cultural fluency, and a human-centred approach to strategy, treating marketing as a way to create genuine connection, not just conversion.
Anjana Iyer
Creative Lead
Anjana Iyer
Anjana Iyer
Creative Lead
14+ years across brand identity, motion graphics, product design, and digital campaigns. Known for moving seamlessly from concept to delivery. She has a gift for visual storytelling and educational communication.
Her clients have spanned tech, education, governance, and community organisations including Ministry of Youth Development, Sports NZ, and Kāinga Ora.
She also mentors founders through Ministry of Awesome, supporting emerging entrepreneurs with brand and communication strategy.
Her project Found In Translation was picked up by the BBC Culture, HuffPost, BuzzFeed, and Modern Met.
What we believe
What we believe
Our purpose
To amplify the voices of mission-driven changemakers and founders, helping them build the brand presence and marketing power to reach their people and grow on their own terms.
Our purpose
To amplify the voices of mission-driven changemakers and founders, helping them build the brand presence and marketing power to reach their people and grow on their own terms.
Our vision
A world where every organisation and changemaker has the marketing strategy, brand, and creative foundations to tell their story, think and execute with a cohesive approach, and make a positive impact on people and the planet.
Our vision
A world where every organisation and changemaker has the marketing strategy, brand, and creative foundations to tell their story, think and execute with a cohesive approach, and make a positive impact on people and the planet.
Our values
Our values
Clarity
We cut through the noise to bring focus and direction, so you can move forward with confidence and build capability along the way.
Integrity
We are honest in how we think, what we say, and how we work. No overpromising, no unnecessary layers.
Collaboration
We work alongside you as true partners. The best work is shaped together, not handed over.
Social Impact
We intentionally support women-led initiatives, diverse teams, and mission-driven organisations creating meaningful change for people and the planet.
Clarity
We cut through the noise to bring focus and direction, so you can move forward with confidence and build capability along the way.
Collaboration
We work alongside you as true partners. The best work is shaped together, not handed over.
Integrity
We are honest in how we think, what we say, and how we work. No overpromising, no unnecessary layers.
Social Impact
We intentionally support women-led initiatives, diverse teams, and mission-driven organisations creating meaningful change for people and the planet.