SIMPACT AI
Bringing to life a new solution in impact reporting
Simpact AI is an early-stage startup on a mission to change how organisations approach impact reporting. Their platform helps teams move beyond spreadsheets and static reports, making it easier to measure, communicate, and tell the story of the real-world difference their work is making.
Simpact AI is an early-stage startup on a mission to change how organisations approach impact reporting. Their platform helps teams move beyond spreadsheets and static reports, making it easier to measure, communicate, and tell the story of the real-world difference their work is making.
The Ask
As Simpact AI prepared to launch, they came to us with two connected needs. First, they needed a short video that could explain what the product does in a simple, engaging way. Something that captured their value proposition without requiring the viewer to already understand the problem space. Alongside the video, they also needed website updates and supporting assets to bring their brand to life visually. Second, and just as importantly, they needed a go-to-market strategy. They had a product and a founding team ready to move, but they needed help getting clear on how to amplify awareness in the market, which channels to focus on, what content to create, and what to do in the first 90 days for this plan.
As Simpact AI prepared to launch, they came to us with two connected needs. First, they needed a short video that could explain what the product does in a simple, engaging way. Something that captured their value proposition without requiring the viewer to already understand the problem space. Alongside the video, they also needed website updates and supporting assets to bring their brand to life visually. Second, and just as importantly, they needed a go-to-market strategy. They had a product and a founding team ready to move, but they needed help getting clear on how to amplify awareness in the market, which channels to focus on, what content to create, and what to do in the first 90 days for this plan.
Our Approach
Anjana worked directly with the team to produce the motion graphics video, bringing their storyboard and copy to life with animation that made the product feel approachable and real. On the strategy side, Mariana facilitated a go-to-market workshop with the team — a focused session designed to get everyone aligned on the core approach before jumping into execution. The workshop surfaced the key decisions: which marketing channels made most sense for where they were, what content would resonate with their audience, and what a realistic and purposeful first 90 days could look like.
Anjana worked directly with the team to produce the motion graphics video, bringing their storyboard and copy to life with animation that made the product feel approachable and real. On the strategy side, Mariana facilitated a go-to-market workshop with the team — a focused session designed to get everyone aligned on the core approach before jumping into execution. The workshop surfaced the key decisions: which marketing channels made most sense for where they were, what content would resonate with their audience, and what a realistic and purposeful first 90 days could look like.
The Outcome
Simpact AI came out of the engagement with two things they didn't have before: a video that explains what they do clearly and confidently, and a go-to-market plan that gave the founding team real clarity on next steps. The 90-day plan included specific activities, goals, and recommendations they could act on straight away, taking the guesswork out of the early growth phase and letting them focus on doing the work.
Simpact AI came out of the engagement with two things they didn't have before: a video that explains what they do clearly and confidently, and a go-to-market plan that gave the founding team real clarity on next steps. The 90-day plan included specific activities, goals, and recommendations they could act on straight away, taking the guesswork out of the early growth phase and letting them focus on doing the work.
Our team's contribution
Storyboarding and copywriting: Jade Tang-Taylor and Anjana Iyer
Website illustration and demo reel animation: Anjana Iyer
GTM workshop and 90-day plan: Mariana Alencar
Storyboarding and copywriting: Jade Tang-Taylor and Anjana Iyer
Website illustration and demo reel animation: Anjana Iyer
GTM workshop and 90-day plan: Mariana Alencar